Automated Nurture Email Campaign
While I was the email marketing manager at ASU’s W. P. Carey School of Business, I implemented an automated email nurture campaign that increased open rates by 13% and click-through rates by 2.4%. The 6-month campaign contains 144 mobile-friendly emails that are segmented by program of interest and lead status.
The emails received by a prospective student in this journey can be viewed on the individual Salesforce lead record. This allows the recruiting team to see which information the lead has already received and align their personal outreach to the messaging if needed.